Selling is simply about helping someone see a need or problem, and then presenting a solution to this. The challenge is often that you sell more easily to some types of people than others. We often say jokingly that you have to find the customers who have been on the same sales course as us. But it's not like that. The truth is that different people have different needs, some need to be excited about the product or service, others need more to feel secure. They would like to obtain a lot of information about the product or service before making a purchase.

As sellers, we cannot limit ourselves to only selling to a favorite type of customer. We must adapt our communication so that we are able to first understand the customer's needs, and then present our solution. And we must present our solution in such a way that the customer feels that we meet his needs in the best possible way.

The focus of our sales courses is therefore not just to teach you how to push products to achieve the most possible short-term profit, but rather to understand the customer and his needs so that we can present the solution that benefits the customer the most. In this way, we build long-term customer relationships. A good deal is a deal where both parties feel that they have made a good deal.